Why It’s Important And How To Creating A Employee Wellness Plan Vision And Brand
An Employee Wellness Plan vision statement is a concise statement that summarizes the purpose and objectives of your organization’s commitment to starting an employee wellness program. Taking the time to clarify and describe your organization’s Employee Wellness Plan vision can provide a focus and a consistent direction for your strategies for years to come. The vision statement reminds leaders and staff members of the link between staff member health and the organization’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and powerful Employee Wellness Plan vision for your organization’s culture of wellness:
- What do you want your Employee Wellness Plan to accomplish?
- How do you plan to accomplish it?
- How does this Employee Wellness Plan mission support or further the organization’s mission?
A sample Employee Wellness Plan vision statement might be . . .
To have staff members who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (organization’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage staff members not to smoke, to be active, and to eat healthfully (what).
The Employee Wellness Plan Brand
In the same way that your organization’s name and brand image provide visibility for your business, your Strategies toward starting a Employee Wellness Plan will benefit from being easily recognizable to staff members:
- A consistently used Employee Wellness Plan brand on all communications sends a message to staff members that the commitment to a culture of wellness is here to stay.
- A Employee Wellness Plan brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage staff members in starting the identity (brand) for your organization’s Employee Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to staff members the organization’s Employee Wellness Plan commitment. Here are two possible approaches to involving staff members:
Option 1: Have a Employee Wellness Plan contest
1. Announce the Employee Wellness Plan contest guidelines and deadline.
2. Have the Health Promotion Committee review the ideas submitted, and choose a name.
If, for example, your organization, Premier Building and Design, is in the commercial construction business, you might receive the following Employee Wellness Plan ideas from staff members:
- Cornerstone: Feeling well is what it’s all about
- Premier Elements: Building healthier staff members
- Custom Build: Building health builds wealth
- Building Health: Designing better staff member health
After reviewing the entries, your Health Promotion Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Employee Wellness Plan contest” prize to the two staff members, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Choose a Employee Wellness Plan logo to go with the name.
The Employee Wellness Plan logo is an important piece of the branding
- Review any ideas submitted for Employee Wellness Plan logos.
- If you’re lucky enough to have a graphic design professional at your organization, enlist her or his help with developing the Employee Wellness Plan logo!
- As an alternative, choose a piece of clip-art that fits with the Employee Wellness Plan name you’ve selected. For example, the organization referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Health Promotion Committee determines the name and brand
1. Have your Health Promotion Committee brainstorm Employee Wellness Plan names.
- To get ideas flowing, ask members to write down all health-related words and words associated with your organization or industry.
- Try clustering words together as in the construction organization example above.
2. Once your Health Promotion Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Choose a Employee Wellness Plan logo to go with the winning name.
4. Announce the organization’s Employee Wellness Plan and the corresponding Employee Wellness Plan name. Explain that workers on the advisory committee chose the name.